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Pink Poppy Flowers

Senior Store Advisor to Lead Store Advisor

As a Lead Store Advisor, you're becoming a true leader.
 

You'll go from being great at solving problems on the spot to thinking ahead and stopping problems before they even start. Instead of just giving amazing service yourself, you'll be teaching and motivating your whole team to create those "WOW" moments for every customer.
 

You'll be a vital part of making the store a huge success. This new role
is about helping your teammates shine and, as a group, hitting goals you never thought possible.

Mind-Shifting 
Questions

Generally, we see a mindset shift from performing to influencing or developing others. Ask yourself…

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  • — How can I move beyond just mentoring
         individuals to proactively influencing the
         performance and development of the
         entire team?

    — What opportunities can I seek to
         anticipate store-wide challenges and
         develop proactive solutions, rather than
         just reacting to immediate problems?

  • — How can I begin to think more
         strategically about the store's overall
         goals and how my section contributes
         to them?

    — What steps can I take to identify
         potential issues before they arise and
         implement preventative measures
         across the store?


  • — How can I shift from being a "doer"
         who also mentors, to primarily
         enabling and empowering my team
         to achieve excellence?

    — What strategies can I employ to
         inspire confidence and foster a

         sense of collective ownership and
         accountability among my colleagues?
     

  • — How can I foster an environment
         where continuous learning is
         embraced by the entire team,
         and not just something I drive
         for myself or a few individuals?

    — What role can I play in celebrating
         team successes and leveraging
         challenges as learning
         opportunities for everyone?

  •  

    — Drives the vision for a premium customer
         journey within the store, ensuring all
         team members are aligned with On’s
         standard of service.
     

    — Analyzes customer feedback and
         performance metrics to continuously
         refine and improve the store experience.
     

    — Monitors after-sales metrics; partners
         with stakeholders to inform and help
         resolve key trends and themes.
     

  • — Reflect on the vision for your store's
         premium customer journey, and what it
         looks like specifically for your store,
         translating the core Cloud CX steps
         (Create, Lead, Offer, Unlock, Deepen)
         into concrete, observable behaviors that
         resonate with your team and your store's
         unique context. Share this with your
         team. 
     

    — Lead regular coaching sessions using the
         "Cloud CX Track & Feedback" model.
         Commit to coaching and documenting at
         least one Advisor and one Lead Advisor
         monthly, utilizing "Feedback in the
         Moment" for busy periods and "Ask, Tell,
         Agree" (ATA) for slower times. Ensure all
         team members understand their role in
         driving these metrics and are aligned
         with On's premium standard of service.
     

    — Dedicate regular time during team
         huddles or specific workshops to explain
         the "why" behind each Cloud CX step,
         linking it to business goals, customer
         expectations, and evolving store
         realities. Encourage open discussion and
         secure team buy-in by highlighting how
         these premium behaviors contribute to
         both individual performance during peak
         periods, showcasing the desired level of
         care and expertise.
     

  •  

    — Establish a consistent routine for
         collecting, compiling, and reviewing both
         quantitative data (e.g., NPS/MSP scores,
         conversion rates, IPO) and qualitative
         insights from customer comments,
         online reviews, and direct observations.
         Ensure your team actively encourages
         customers to provide feedback through
         the NPS survey and online review
         systems, and educate them on why this
         feedback is sought and how it helps
         improve the store. Actively listen to
         customer feedback on products and
         ensure it's compiled for review with
         management and merchandise teams.

     

    — Based on your thorough feedback
         analysis, convene regular, focused
         workshops with your leadership team.
         For example, if comments frequently
         mention long waiting times at checkout,
         brainstorm solutions to streamline POS
         procedures. If product knowledge is a
         recurring theme, discuss targeted
         training interventions.
     

    — Develop concrete action plans with clear
         ownership and timelines, ensuring
         diverse perspectives are considered,
         relevant stakeholders (e.g., product
         merchandising, retail operations) are
         involved to challenge assumptions and
         gather broad input, and performance
         metrics are tracked to assess the impact
         of these changes. Share successes and
         ongoing challenges transparently with
         your entire store team during huddles or
         meetings.
     

  •  

    — Designate a consistent method for
         collecting, compiling, and analyzing all
         after-sales data from various sources.
         This includes returns and exchanges,
         warranty claims, and recurring product
         issues gleaned from customer feedback,
         POS reports, and customer service logs.
         Regularly analyze this data (e.g., weekly
         or monthly) to identify recurring patterns,
         product-specific issues, or common
         service pain points.
     

    — Based on the identified after-sales
         trends, proactively schedule and lead
         regular meetings or communication

         channels with relevant internal
         stakeholders. These stakeholders might
         include product merchandising, retail
         operations, and customer
         service/Happiness Delivery (HD). During
         these sessions, present the consolidated
         after-sales trends with objective data
         and specific examples, clearly informing
         them of the issues. Then, collaborate to
         resolve these themes by discussing
         potential root causes and co-creating
         actionable solutions or preventative
         measures.
     

    — Once solutions are defined with
         stakeholders, work with your store team
         to implement necessary in-store
         preventative measures or process
         adjustments. For example, if a product
         consistently has a specific defect, you
         might refine product education during
         the "Offer" stage or improve packaging
         rituals at POS. Clearly communicate
         these changes and their rationale to your
         entire store team, explaining how they
         address the identified trends. After
         implementation, track relevant metrics to
         monitor the impact of these solutions.
         Finally, report back to stakeholders and
         your team on the effectiveness of the
         implemented solutions to close the
         feedback loop.
     

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Service Excellence

Mastering Your Role: Store Lead

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Brand &
Culture

  •  

    — Owns a premium in-store culture aligned
         with On's global vision.
     

    — Recognises the importance of culture as
         a driver of performance.
     

    — Serves as the ultimate ambassador for
         our culture within the broader Oniverse
         and brings it to life within Store.
     

    — Has a strong awareness of store morale
         and engagement levels, knows when
         action is required and can build robust
         engagement action plans, driven by our
         spirits.
     

  •  

    — Design a simple, high-visibility program
         to consistently recognize team members
         who exemplify On's five spirits (e.g., a
         "Spirit of the Week" award, a dedicated
         notice board, or a weekly shout-out
         during huddles).
     

    — Personally lead the recognition during
         team meetings, sharing specific
         examples of how the recognized team
         member brought a spirit to life, fostering
         mutual trust and open communication.
     

    — Regularly review team morale through
         informal conversations and observations.
         Use this awareness to adjust the
         program or identify additional actions to
         build robust engagement plans.
     

  •  

    — Schedule a recurring 15-minute culture
         check-in during a weekly team meeting.
         Introduce a topic related to one of On's
         spirits or a current store challenge (e.g.,
         how to embody the feedback culture, or
         how resilience helps overcome daily
         obstacles).
     

    — Create a safe space for open discussion,
         encouraging team members to share
         their perspectives and experiences.
         Actively listen to gauge morale and
         engagement levels, understanding when
         action is required to address concerns or
         foster a more supportive environment.
     

    — Synthesize key takeaways and
         communicate any actionable steps to
         continuously refine and bring the On
         culture to life within your store.
     

  •  

    — Regularly share insights from brand

         updates or company communications

         that articulate On's global vision and

         mission. Translate these into tangible

         examples of how your team's daily work
         contributes to this larger purpose.
     

    — During daily huddles, encourage team
         members to share their own "why" – what
         personally connects them to On's vision
         and how they feel they serve as an
         ambassador for the brand.
     

    — Actively seek feedback on how well the
         team understands and connects with the
         brand narrative, adjusting your
         communication strategy to ensure it
         consistently resonates and drives
         engagement
     

  •  

    — Drives the store's overall commercial
         performance and KPI's, creating and
         executing plans to maximize selling
         opportunities and grow the business.
     

    — Responsibly manages the store's key
         resources – the team, the schedule, and
         the inventory – to create the best
         possible business outcomes.
     

    — Analyzes performance data to
         understand what is driving the store's
         success and where there are
         opportunities to improve.
     

  •  

    — At the start of your shift or during a daily
         huddle, review the previous day's or
         week's key performance indicators (KPIs)
         such as conversion rate, average order
         value (AOV), or items per order (IPO).
         This aligns with your role in analyzing
         performance data to understand success
         drivers.
     

    — Identify one specific KPI that presents
         the biggest opportunity for improvement
         for the day or week. Based on this,
         collaboratively develop specific,
         actionable strategies with your team to
         positively impact this KPI. This
         demonstrates creating and executing
         plans to maximize selling opportunities.
     

    — Ensure the team understands their
         individual and collective roles in
         executing the plan. During and after the
         shift, track progress and debrief with
         your team on the effectiveness of the
         implemented strategies, similar to how
         Lin Xiao uses data-driven decision-
         making and rigorously executes plans to
         achieve sales targets.
     

  •  

    — Identify one existing operational process
         in your store that is inefficient, resource-
         intensive, or impacting customer
         experience or KPIs. This could be related
         to fitting room management, back-of-
         house (BOH) flow, or cashier operations.
         This addresses analyzing data to find
         improvement opportunities.
     

    — Engage your Associate Store Lead (ASL)
         and key Lead Advisors (LAs) to gather
         their input and perspectives on the
         current process and potential
         improvements. Work with them to
         redesign the process to be more efficient
         and effective, leveraging their direct
         experience and Shan Wu's approach to
         improving execution quality and
        efficiency through rules and tools.
     

    — Pilot the new process with a small team,
         collect feedback, and measure its impact
         on key metrics (e.g., reduced waiting
         times, improved inventory accuracy,
         increased team efficiency). This
         showcases your ability to manage key
         resources and improve business
         outcomes.
     

  • — Anticipate an upcoming period of high
         traffic, a major product launch, or a
         planned store event. Based on historical
         data and forecasts, develop a detailed
         plan for responsibly managing your key
         resources (team members, their
         schedules, and specific inventory needs)
         to ensure optimal coverage and
         productivity. Alphonse Rispoli and
         Vivienne Wang both optimized
         scheduling based on forecasts and
         managed staff efficiently for peak times.

    — Identify potential challenges or
         unexpected scenarios during this period
         (e.g., unexpected staff absence, system
         issues, higher-than-anticipated customer
         flow) and develop a contingency plan.
         This plan should outline alternative
         resource deployments, communication
         protocols, and decision-making
         frameworks to effectively respond to
         changes. Gabe Esparza's focus on
         proactive decisions to mitigate risks
         aligns with this.
     

    — Communicate this plan clearly to your
         leadership team and the broader store
         team, ensuring everyone understands
         their roles and the strategic rationale
         behind the resource allocation. Conduct
         a post-event review to assess the plan's
         effectiveness and refine it for future use.
     

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Daily Operations

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  •  

    — Acts as a designated in-store trainer,
         delivering planned training sessions for
         new hires and on seasonal product
         launches.
     

    — Guides and trains the team on matching
         complex customer requirements with the
         right products. 
     

    — Serves as a subject matter expert in
         either product or customer service,
         acting as a go-to resource for the entire
         team.
     

    — Role-models what great service and
         product knowledge look like in every
         customer interaction.

    General Tip:  Move from showing people how to evaluating people's growth. You are now a certifier of skills.
     

  •  

    — Observe a peer who is struggling to
         explain a specific product feature.
     

    — Wait for the customer to leave, then offer
         a tip: "I noticed you were stuck on the
         waterproof membrane; I find it easier to
         explain it like a 'second skin' – want to try
         that?".
     

    — Follow up with them later in the shift to
         see if the tip helped their next sale.
     

  •  

    — Identify the core competencies a new
         hire must master in their first 30 days.
     

    — Create a simple observation log where
         you can check off when they have
         demonstrated mastery of a task (e.g., a
         technical fitting).
     

    — Conduct the final check-off sessions and
         provide a recommendation to the Store
         Leader on whether the team member is
         ready to fly solo.
     


  • — Volunteer to lead the technical product
         training module for a new team member.
     

    — Use a "Show, Do, Teach" method where
         they eventually have to sell the product
         back to you.
     

    — Provide a formal recommendation to the
         Store Leader on the new hire's readiness
         for the floor.
     

  •  

    — the clarity of your explanations
     

    — the effectiveness of your delivery
     

    — the relevance of your content
     

    — your ability to engage participants
     

  •  

    — structure their sessions
     

    — explain complex concepts
     

    — manage group dynamics
     

    — use visual aids or interactive elements
     

In-store Training
 

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  •  

    — Acts as a key On representative at
         community events (like a run club),
         building relationships with regular
         attendees.
     

    — Networks with local community groups
         (like run clubs) to attract potential new
         customers to the store.
     

    — Leads the team on the floor by role-
         modeling how to turn a transaction into a
         lasting relationship.

    General Tip:  Transition from attending community events to leveraging them for long-term store growth.
     

  •  

    — Review the attendee list for a recent
         community run or event.
     

    — Work with the team to identify warm
         leads (people who showed interest in a
         specific shoe or tech).
     

    — Task the team with personalized follow-
         up (where compliant) or create an
         in-store "Event Recovery Zone" to invite
         attendees back for a specialized gait
         analysis.
     

  •  

    — Volunteer to manage the Technical Demo
         or check-in at the next store-led
         community event.
     

    — Ensure every guest receives a 30-second
         brand intro and feels personally
         welcomed into the movement.
     

    — Gather feedback from attendees on what
         they want to see next and present these
         community insights to the leadership
         team.
     


  • — Identify five regular customers who are
         influential in the local fitness scene.
     

    — Create a personalized service plan for
         these individuals to ensure they feel like
         VIPs during every visit.
     

    — Track their visits and purchases to see if
         their engagement with the store
         increases as a result of your specialized
         attention.
     

  •  

    — your planning and execution of

         community activities
     

    — the effectiveness of your budget support


    — your ability to engage the team
     

  •  

    — plan and execute activities
     

    — manage budgets
     

    — engage teams
     

    — build relationships with the community
     

Community & Customer Engagement

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  •  

    — Leads the team during a shift to ensure
         all current VM standards are perfectly
         maintained across the entire store.
     

    — Reviews upcoming VM directives to
         prepare for their next shift, anticipating
         the tasks that will need to be done.
     

    — Serves as the on-the-floor expert for any
         questions the team has about correctly
         implementing the current VM plan.

    General Tip:  Move from fixing displays to directing the visual recovery. You are responsible for the store's commercial aesthetic.
     

  •  

    — Walk the floor with an Advisor and have
         them point out three things that don't
         match the current brand Lookbook.
     

    — Delegate the specific fixes to the team,
         providing clear instructions on fold
         counts, hanger spacing, and mannequin
         styling.
     

    — Verify the work against the global VM
         guidelines and provide feedback to the
         team on their attention to detail.
     

  •  

    — Identify the exact moment a high-traffic
         period ends (e.g., Saturday afternoon).
     

    — Mobilize the team into a 15-minute rapid
         recovery where every person has a
         specific zone to reset.
     

    — Quality-control the entire store
         afterward, ensuring the Gold Standard is
         restored before the next wave of
         customers enters.
     


  • — Request access to the latest global VM
         Lookbook and study the specific styling
         stories for the month.
     

    — Identify one mannequin or table that has
         drifted from the guideline and execute a
         perfect refresh.
     

    — Explain the “Why” behind the change to a
         peer to help them understand the brand's
         visual identity.
     

  •  

    — your execution of VM rotations
     

    — the clarity and effectiveness of your
         training
     

    — the overall visual appeal you help create
         in the store
     

  • — execute VM rotations
     

    — explain guidelines
     

    — engage participants in training
     

    — maintain a visually appealing store
         environment
     

Visual Merchandising

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This guide is best viewed on mobile.

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  •  

    — Prioritizes and directs the team's
         replenishment activities during their shift
         to keep best-sellers available for
         customers.
     

    — Acts as the first point of contact for any
         stock-related issues that happen during
         their shift (e.g., a missing size, a delivery
         discrepancy).
     

    — Champions stock accuracy with peers,
         explaining the importance of correct
         processes for a smooth-running store.

    General Tip: Shift from organizing the back to optimizing inventory flow. Your goal is to ensure the floor is never missing a best-seller.
     

  •  

    — Review the morning's sales data to
         identify the top 5 selling items.
     

    — Assign a team member to shadow-
         replenish those specific items every 60
         minutes.
     

    — Audit the floor at the end of the shift to
         ensure those high-velocity items
         remained 100% represented throughout
         the day.
     

  •  

    — Identify a high-risk area for stock errors
         (e.g., the mismatched shoe bin or sensor-
         tagging accuracy).
     

    — Conduct a spot-check of 50 items to
         ensure they are correctly tagged and
         entered in the system.
     

    — Train the team on the financial impact of
         these small errors, showing how stock
         accuracy directly affects their ability to
         hit sales goals.
     


  • — Identify an area in the stockroom where
         team members frequently get "stuck" or
         spend too much time searching.
     

    — Reorganize the bins or shelving based on
         frequency of use or size logic.
     

    — Time a peer finding an item before and
         after the change to demonstrate the
         efficiency gain to your manager.
     

  • — Identify an area in the stockroom where
         team members frequently get "stuck" or
         spend too much time searching.
     

    — Reorganize the bins or shelving based on
         frequency of use or size logic.
     

    — Time a peer finding an item before and after
         the change to demonstrate the efficiency
         gain to your manager.
     

  •  

    — the clarity of your guidance
     

    — the effectiveness of your stock
         management practices
     

  •  

    — ensure accuracy
     

    — reduce shrink
     

    — communication stock issues
     

    — manage the overall flow of stock in the
         store
     

Stock Management
 

  •  

    — Runs the sales floor during a shift,
         guiding the team to help customers and
         maintains the stores operational, visual
         and service standards.
     

    — Is the go-to problem-solver for the team,
         stepping in to handle difficult customer
         or operational issues on the spot.
     

    — Helps teammates improve by sharing
         knowledge and giving helpful, informal
         tips on products and daily tasks.

    General Tip: Move from completing tasks to managing the workflow. You should be directing the traffic of the store's operations.

  •  

    — Take ownership of the daily task list and
         delegate items to specific team members
         based on their zones.
     

    — Set completion targets for tasks (e.g.,
         "This delivery needs to be processed by
         11:00 AM") and check in periodically to
         remove any blockers.
       

    — Report the final completion status to the
         Store Leader, highlighting which team
         members exceeded expectations.
     

  •  

    — Identify a recurring task that feels
         chaotic or takes too long (e.g., the mid-
        day trash pull or supply replenishment).
     

    — Draft a new, step-by-step process that
         utilizes a division of labor approach.
     

    — Pilot this new workflow during your shift
         and report the time saved to the
         leadership team as a potential new
         standard.
     


  • — Identify a store policy that is frequently
         overlooked or misunderstood (e.g., the
         specific process for drop shipping).
     

    — Draft a simplified, visual Standard
         Operating Procedure (SOP) cheat sheet.
     

    — Brief the team on the SOP during a shift
         change and monitor compliance
         throughout the day, providing
         corrections where necessary.
     

  •  

    — your leadership style
     

    — the clarity of your guidance
     

    — the effectiveness of your operational
         management
     

    — your ability to identify potential issues
     

  •  

    — guide teams
     

    — manage the overall flow of the store
     

    — identify, address, and escalate (when
         necessary) issues
     

    — differentiate between routine issues that
         can be handled independently and those
         that need higher-level intervention
     

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Daily Operations

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Service Excellence

  •  

    — Sets the benchmark for premium service
         on the floor, actively coaching peers on
         how to elevate their daily customer
         interactions.
     

    — Ensures high service standards are
         maintained even during peak trading
         periods or challenging situations. 
     

    — Supports the monitoring of service
         standards on the floor and proactively
         addresses and fills any gaps in the
         customer experience.
     

    — Has a deep understanding of On's
         product catalog and ensures premium
         product storytelling is delivered to
         customers.
     

    — Supports customer complaints in a
         personalised and effective manner.

    General Tip:  Transition from being the best salesperson to being the head coach who ensures every customer receives a consistent experience, regardless of who helps them.
     

  •  

    — Request to lead a zone during a busy
         window, standing in a central location
         rather than staying tied to one customer.
     

    — Observe the flow and proactively hand
         off customers between advisors based
         on technical expertise or wait times.
     

    — Conduct a 5-minute debrief at the end of
         the hour to coach the team on how their
         positioning affected store conversion.

  •  

    — Position yourself in a central bridge
         location on the floor where you can
         observe multiple interactions.
     

    — Use a subtle nudge to help a teammate
         elevate a sale (e.g., bringing over a pair of
         performance socks to a footwear trial).
     

    — Pull the teammate aside afterward to
         explain the logic of the add-on, coaching
         them on how to spot that opportunity
         earlier next time.

  •  

    — Spend a shift specifically observing
         customers who leave the store without a
         purchase.
     

    — Conduct a brief “exit interview” or
         observe the friction point that led to the
         departure (e.g., wait times or lack of size
         clarity).


    — Present a summary of these lost
         opportunities to the Store Leader with a
         plan to adjust the team's floor positioning
         to fix the issue.
     

  •  

    — your customer service interactions
     

    — your approach to handling returns,
         warranty support, and customer
         complaints
     

  •  

    — anticipate customer needs
     

    — handle challenging situations
     

    — support customer complaints
     

    — act as role models

  •  

    — Serves as a brand and cultural pillar. 
     

    — Champions the On culture and leads with
         our Spirits. 
     

    — Drives team morale and engagement and
         ensures the brand narrative is
         consistently communicated.

    General Tip: Move from being a role model to a culture architect. You are now responsible for the energy of the entire floor, not just your own interactions.

  •  

    — Select an On Spirit that is missing from
         the current floor energy (e.g., Team
         Spirit).
     

    — Design a 5-minute huddle activity that
         requires team members to share a "win"
         for a colleague.
     

    — Execute the huddle and observe the floor
         energy for the next two hours, stepping
         in to re-ignite any team members who dip
         in enthusiasm.
     

  •  

    — Listen to three different team members'
         brand intro or technology explanations
         during their customer interactions.
     

    — Identify one common miss or opportunity
         for more impactful storytelling (e.g.,
         explaining the why behind CloudTec).
      

    — Provide immediate, constructive
         feedback to those individuals and follow
         up at the end of the shift to see if their
         narrative has sharpened.
     


  • — Identify a high-traffic window where the
         team might default to transactional
         selling.
     

    — Set a "Narrative Challenge" for the shift,
         focusing on one specific brand story
         (e.g., the sustainability of the Cyclon
         program).
     

    — Listen to peer interactions and provide
         immediate, positive reinforcement when
         a teammate successfully weaves the
         brand story into a sale.
     

  •  

    — your delivery of the brand narrative
     

    — your impact on team morale
     

    — your consistency in exhibiting the On
         spirits
     

  •  

    — protect the culture
     

    — facilitate huddles
     

    — give specific and meaningful recognition
     

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Brand & Culture

Key competencies to develop

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  •  

    — Takes full ownership of their goals,
         ensuring they are completed to a high
         standard and on time.
     

    — Shows resilience and determination,
         finding ways to overcome common
         obstacles to reach goals.
     

    — Takes personal accountability for their
         work and follows up with others on
         shared commitments.

    General Tip:  Shift from hitting your numbers to driving the store's dashboard. You are now responsible for the collective performance.

  •  

    — Choose one underperforming metric for
         the store (e.g., IPO - Items Per Order).
     

    — Set a stretch goal for the day and
         announce it to the team.
     

    — Provide real-time updates on the
         scoreboard every hour and coach
         individual team members on how to
         contribute to that specific result.
     

  •  

    — Ask a Store Lead to walk the floor with
         you and think out loud about the
         business.
     

    — Ask questions like: "What are you seeing
         in the data that I should be seeing on the
         floor?"
     

    — Identify one visual or service change you
         can make immediately to impact a
         specific KPI and execute it.
     


  • — At the halfway point of your shift, check
         the store's progress against the daily
         sales target.
     

    — If the store is behind, develop a "recovery
         plan" that reallocates people to high-
         impact areas.
     

    — Present your plan to the Store Leader,
         showing you can think strategically
         about hitting targets under pressure.

        

  •  

    — your commercial awareness
     

    — your urgency and prioritization
     

    — your persistence
     

  •  

    — manage the daily scorecard
     

    — connect tasks to outcomes
     

    — celebrate the small wins
     

    — drive high-value behavior
     

Results Focus

  •  

    — Identifies patterns in data and calls out

         inconsistencies or gaps that require

         further investigation.

    — Pauses to gather more information and

         consider that there may be alternative

         solutions for the immediate issue.

    — Seeks inputs from others and considers

         perspectives that differ from their own,

         using that input to refine or change their
         initial plan.

    General Tip: Move from fixing problems to preventing them. Use data and observation to spot trends before they become crises.
     

  •  

    — Identify a recurring store problem (e.g.,
         "We are always out of Cloudmonsters in
          size 9").
     

    — Trace the problem back through the
         stockroom, the sales floor, and the
         replenishment system.
     

    — Present the root cause (e.g., "The shelf is
         being over-filled, so the system thinks we
         have more than we do") and implement a
         process change to stop it.
     

  •  

    — Identify a persistent floor problem (e.g.,
         "The footwear bench always gets
         cluttered with mismatched shoes").
     

    — Lead a 5-minute brainstorming session
         with your peers to find a creative, low-
         cost solution.
     

    — Implement the team's best idea for one
         shift and track its effectiveness, giving
         full credit to the group.
     


  • — When a situation requires a leader, don't
         just call them and hand it over – provide a
         full, professional brief.
     

    — State clearly: "Here is the problem, here
         is what I have tried, and here is what the
         customer is asking for."
     

    — Listen to how the leader resolves the
         issue and ask them afterward why they
         chose that specific decision-making
         path.
     

  • — When a situation requires a leader, don't just
         call them and hand it over – provide a full,
         professional brief.
     

    — State clearly: "Here is the problem, here is
         what I have tried, and here is what the
         customer is asking for."
     

    — Listen to how the leader resolves the issue
         and ask them afterward why they chose that
         specific decision-making path.
     

  •  

    — your questioning techniques
     

    — your ability to break down information
     

    — your skill in connecting the dots
     

    — the effectiveness of the solutions you
         develop and implement
     

  •  

    — analyze intricate situations
     

    — synthesize diverse information
     

    — develop comprehensive action plans
     

    — navigate significant changes or
         obstacles
     

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Problem Solving

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Learning Agility

  •  

    — Has a clear and realistic understanding of
         their own strengths and weaknesses.
     

    — Is naturally curious and takes ownership
         of learning new skills to improve at their
         job.
     

    — Actively seeks feedback from their
         manager and peers and uses it to
         improve.

    General Tip:  Transition from learning for yourself to teaching for the store. You should be the first to master change and the first to help others navigate it.

  •  

    — Take a new, complex directive from the
         brand (e.g., a new digital return system).
     

    — Master the process and then identify the
         three most common mistakes the team is
         likely to make.
     

    — Create a pro-tips sheet that addresses
         those mistakes before they happen and
         brief the team on it.
     

  •  

    — Voluntarily take the lead on a new,
         complex brand directive (e.g., a new
         digital tool).
     

    — Document every "FAQ" or hurdle you
         encounter during your first three shifts of
         using the process.
     

    — Create a "Pro-Tip" guide for the team that
         addresses these hurdles, ensuring a
         seamless store transition.
     


  • — Identify a newer or younger team member
         who is an expert in a trend you are less
         familiar with (e.g., a new social platform
         or fitness sub-culture).
     

    — Ask them to mentor you for 15 minutes on
         why this trend matters to the brand's
         target athlete.
     

    — Share how you will apply this new
         knowledge to your next customer
         interaction.
     

  •  

    — After a shift where the plan had to
         change suddenly (e.g., a staff shortage),
         gather a few peers for a 2-minute quick-
         fire debrief.
     

    — Ask: "What did we learn about our ability
         to pivot today?" and "What one thing will
         we do differently if this happens again?"
     

    — Share the best idea with the Store
         Leader as a proposed contingency plan.
     

  •  

    — your knowledge translation
     

    — your response to ambiguity and change
     

    — your feedback implementation
     

  •  

    — navigate change
     

    — synthesize complex information
     

    — learn from mistakes and setbacks
     

    — check for understanding
     

  •  

    — Proactively builds strong working
         relationships with teammates across the
         entire store team.
     

    — Collaborates effectively with teammates 
         to ensure a seamless customer journey.
     

    — Proactively and openly shares
         knowledge (eg- customer insights and
         product knowledge) and resources to
         help others succeed.

    General Tip: Shift from being a good partner to a team unifier who resolves friction and aligns diverse personalities.
     

  •  

    — Ask the team to identify one thing that
         made their job difficult yesterday (e.g.,
         "The stockroom was too crowded").
     

    — Lead a collaborative brainstorming
         session to find a solution that works for
         everyone.
     

    — Assign owners to the new solution and
         check in at the end of the day to see if the
         collaboration improved the workflow.
     

  •  

    — Identify a recurring point of tension
         between two departments (e.g., FOH vs.
         BOH regarding returns).
     

    — Gather a representative from each area
         for a 10-minute "solution session" to air
         grievances.
     

    — Draft a team pact based on the agreed-
         upon solution and act as the primary
         point of accountability for the new
         agreement.
     


  • — Notice when one teammate is
         overwhelmed while another is in a quiet
         zone.
     

    — Use the headset to proactively direct
         support to the busy zone before a
         manager has to ask.
     

    — Thank the team afterward for their agility,
         reinforcing the value of looking beyond
         their assigned area.
     

  • — Notice when one teammate is overwhelmed
         while another is in a quiet zone.
     

    — Use the headset to proactively direct
         support to the busy zone before a manager
         has to ask.
     

    — Thank the team afterward for their agility,
         reinforcing the value of looking beyond their
         assigned area.
     

  •  

    — During a huddle, ask each team member
         to share one "win" they saw another
         person achieve.
     

    — Summarize how these individual wins
         contribute to the store's overall goals.
     

    — Use this moment to re-align the team's
         energy toward the remaining targets.
     

  •  

    — how you support information flow
     

    — your inclusiveness in facilitating
         discussions
     

    — the supportive accountability you exhibit
     

  •  

    — handle disagreements
     

    — provide feedback in sensitive contexts
     

    — find common ground with diverse
         stakeholders
     

    — ensure that commitments are met across
          complex projects
     

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Collaboration

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